Empowering North American Freight Carriers
RoaDo's AI-Powered Carrier Operating System is designed to simplify logistics for Full Truckload (FTL), Less-Than-Truckload (LTL), and asset-light multimodal operations, tackling key challenges from rising costs to complex compliance across the USA and Canada.
The North American Trucking Landscape
The freight industry is the backbone of the economy, experiencing robust growth. Modern carriers must adapt to rising costs, driver shortages, increasing compliance burdens, and accelerating digital transformation.
Total US Trucking Market (2024)
$940 Billion
Both FTL, LTL, and brokerage segments contribute.
US-Canada Trade via Truck (Annual)
$650+ Billion
Cross-border freight volume, including multimodal.
Mid-Sized Carrier Focus
40-500 Trucks
Our core target segment, adaptable for asset-light.
Navigating Complex Operational Challenges
FTL, LTL, and asset-light multimodal carriers face unique and shared complexities. Explore the distinct hurdles and common pain points affecting your fleet, including the critical challenge of managing third-party capacity.
Universal Pressures on All Carriers
Regardless of freight type or asset model, modern trucking companies grapple with systemic issues that impact profitability and efficiency.
- 📈 Rising Costs:Fuel price volatility, insurance premiums up 35-45%, and maintenance costs rising 15% annually erode thin profit margins (3-5%).
- 📉 Driver Shortage & Turnover:High turnover rates (over 90% for large fleets) and an aging workforce (median age ~46) lead to $5,000-$10,000+ per driver replacement.
- 🔗 Technology Fragmentation:Disconnected legacy systems create data silos, manual workarounds, and operational blind spots, leading to 15-20 hours/week wasted per dispatcher.
- 🌐 Cross-Border Complexity:Evolving Canada-USA regulations (customs, HOS, vehicle standards, ELD mandates) lead to delays and increased administrative burden.
RoaDo: Your Comprehensive Carrier Operating System
RoaDo delivers a unified, AI-powered platform tailored to streamline operations, enhance visibility, and ensure compliance for FTL, LTL, and sophisticated asset-light multimodal carriers.
AI-Powered Dispatch & Optimization
Intelligent Load Sourcing, Matching & Route Planning
Our AI revolutionizes dispatch by matching the right capacity (owned or brokered) to the right load, optimizing routes, and providing predictive insights across all operational models.
- ✓FTL: Automated load-to-truck matching, backhaul suggestions, and deadhead reduction.
- ✓LTL: Multi-stop planning, dynamic route adjustments for consolidation, and precise ETA predictions.
- ✓Asset-Light: Optimal load sourcing from integrated load boards, dynamic pricing for brokered freight, intelligent pairing with external carriers for multimodal efficiency.
- ✓Common: Predictive analytics for traffic, weather, and proactive maintenance alerts.
Outcome: Maximized Efficiency & Capacity Utilization (Owned & Brokered)
Outcome: Unparalleled Real-time Operational & Network Awareness
Enhanced Visibility & Network Control
Telematics, Partner Integration & Intuitive Mobile App
Gain unparalleled real-time visibility across your owned fleet and brokered network, empowering your drivers and streamlining communication with all partners.
- ✓FTL: Real-time GPS tracking for single loads, automated detention time capture.
- ✓LTL: End-to-end shipment transparency across multiple segments, digital POD/BOL capture.
- ✓Asset-Light: Comprehensive tracking for outsourced shipments, seamless communication with third-party carriers, and multimodal event tracking.
- ✓Common: AI-driven safety monitoring (dashcams), HOS tracking, Digital DVIR, in-app communication.
Streamlined Financials & Compliance
Automated Billing, Auditing, Settlement & Regulatory Tools
Transform back-office operations with automation that reduces administrative overhead, accelerates cash flow, and ensures robust regulatory adherence across all business models.
- ✓FTL: One-click invoicing, automated driver pay, precise load profitability analysis.
- ✓LTL: Automated invoice auditing to minimize accessorial disputes, proactive NMFC 2025 adaptation tools.
- ✓Asset-Light: Automated settlement with third-party carriers, accurate cost allocation for brokered loads, streamlined billing for multimodal shipments.
- ✓Common: Built-in IFTA tracking, seamless accounting integration, cross-border compliance automation (ACE/ACI eManifests).
Outcome: Accelerated Cash Flow, Optimized Margins & Minimized Risk
Features & Value Propositions by Role
RoaDo's comprehensive platform delivers specific, measurable value to every key stakeholder in your carrier operation, from the executive office to the road.
👑Owner / Executive
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Holistic Financial Control:Gain real-time insights into fleet profitability, operational costs, and cash flow across FTL, LTL, and brokered segments.
Value: Data-driven strategic decisions, optimized P&L, increased overall enterprise value.
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Risk Mitigation & Compliance Certainty:Automated tools ensure adherence to complex North American regulations (HOS, IFTA, cross-border), significantly reducing fines and legal exposure.
Value: Operational peace of mind, protected CSA scores, lower insurance premiums.
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Scalable Growth & Agility:Seamlessly integrate owned assets with external capacity, allowing rapid scaling up or down in response to market demand without heavy capital expenditure.
Value: Respond faster to market shifts, capture more opportunities, sustained growth.
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Enhanced Customer Satisfaction & Retention:Proactive communication, accurate ETAs, and reduced disputes lead to happier shippers and repeat business.
Value: Stronger client relationships, competitive advantage, consistent revenue streams.
🗺️Dispatcher
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AI-Optimized Load Matching & Planning:Automatically pair loads with available trucks (owned or brokered) based on location, HOS, equipment, and profitability, minimizing deadhead and idle time.
Value: Save 15-20 hours/week, reduce manual errors, boost efficiency.
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Real-Time Visual Dispatch Board:Intuitive drag-and-drop interface with live status updates, allowing easy management of complex FTL, LTL multi-stops, and brokered shipments.
Value: Improved oversight, quick problem resolution, better asset utilization.
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Seamless Communication & Collaboration:In-app messaging with drivers and third-party carriers ensures clear, contextual communication, even offline.
Value: Fewer phone calls, reduced miscommunication, faster decision-making.
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Automated Detention & Accessorial Management:System automatically flags and tracks potential detention and accessorial charges, simplifying billing.
Value: Ensures accurate billing, captures lost revenue, reduces disputes.
🚚Driver
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Intuitive Mobile App for All Tasks:All essential functions – load management, navigation, digital documentation (POD/BOL), HOS logging, DVIRs, and communication – in one user-friendly app.
Value: Simplified workflow, reduced paperwork, less stress on the road.
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Faster Settlements & Accurate Pay:Digital documentation and automated payroll ensure timely and precise payment for completed loads and accessorials.
Value: Improved financial transparency, increased job satisfaction, better retention.
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Proactive Safety & Compliance Tools:Integrated HOS alerts, digital DVIRs, and safety analytics help drivers stay compliant and safe.
Value: Reduced risk of violations, enhanced safety, peace of mind.
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Clear Load Instructions & Navigation:Stop-by-stop directions and seamless integration with navigation apps reduce confusion and optimize routes.
Value: Efficient deliveries, less wasted time, improved productivity.
📊Accounts Team
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Automated One-Click Invoicing:Generate accurate invoices with all necessary documentation (BOL, POD, accessorials) automatically attached, ready to send instantly.
Value: Accelerate cash flow, reduce DSO by 7-10 days, eliminate manual errors.
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Robust Accounting Integration:Seamless data flow with leading accounting software (QuickBooks, Xero, etc.) eliminates double entry and ensures data consistency.
Value: Reduced administrative labor by 30-40%, accurate financial reporting.
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Dispute Resolution & Audit Efficiency:Centralized, immutable records (leveraging blockchain concepts) for every transaction simplify audits and significantly reduce billing disputes (especially for LTL accessorials and asset-light costs).
Value: Fewer payment delays, enhanced customer trust, streamlined reconciliation.
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Real-time Profitability Analysis:Granular revenue and cost breakdowns for every load, lane, and partner, enabling precise financial performance tracking.
Value: Identify most profitable segments, inform pricing strategies, maximize margins.
🛡️Safety Team
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AI-Driven Safety Monitoring & Coaching:Leverage telematics and AI dashcams to identify unsafe driving behaviors, provide proactive alerts, and generate personalized coaching recommendations.
Value: Reduce safety incidents by up to 42%, foster a culture of safety.
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Automated Compliance Dashboards:Real-time visibility into HOS compliance (92%+), DVIR completion (87%+), ELD compliance (100%), and expiring licenses with proactive alerts.
Value: Prevent violations before they occur, maintain strong safety ratings, avoid costly penalties.
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Digital DVIR Workflows:Streamlined electronic vehicle inspection processes with integrated defect tracking and direct links to maintenance, ensuring vehicles are road-ready.
Value: Improved fleet maintenance, reduced roadside breakdowns, enhanced vehicle safety.
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Comprehensive Incident Reporting & Analytics:Easy in-app incident reporting for drivers, combined with analytical dashboards to track safety trends and identify high-risk areas.
Value: Proactive risk management, targeted safety training, improved overall fleet safety.
Your Tailored Implementation Roadmap
We partner with you for a seamless transition, adapting our phased approach to your specific FTL, LTL, or asset-light multimodal operational needs. Click each phase to learn more.
Phase 1
Discovery & Pilot
A thorough assessment of your current FTL, LTL, or asset-light operations, identifying specific pain points related to owned assets or third-party capacity. A targeted pilot program demonstrates immediate value and gathers crucial feedback before a broader rollout.
Phase 2
Core System Integration
Integrate core RoaDo modules (dispatch, driver app, billing, partner management) with your existing systems, tailored for your FTL, LTL, or asset-light data flows. Prioritize deploying features that address immediate cost and efficiency challenges.
Phase 3
Advanced Feature Rollout & Optimization
Progressively deploy advanced AI/ML features relevant to your operations: predictive dispatch (including optimal external capacity sourcing), dynamic pricing, and comprehensive safety/compliance analytics. Continuously refine performance based on real-time data.
Phase 4
Compliance & Strategic Expansion
Fully leverage specialized features for cross-border operations (automating ACE/ACI eManifests) and proactively adapt your systems for major regulatory changes, such as the 2025 NMFC overhaul (LTL-specific), ensuring future readiness across all operational models.
Quantifiable Impact & Strategic ROI
RoaDo delivers profound improvements to your bottom line, operational agility, and customer loyalty, providing a decisive return on investment for FTL, LTL, and asset-light multimodal operations alike.
Total Annual Savings (100-Truck Fleet / Equiv. Capacity)
$950K+
Achieved through combined owned-asset and brokered capacity optimizations.
Profit Margin Uplift on Brokered Loads
5-10% ↑
Through superior rate negotiation, accurate cost allocation, and reduced administrative overhead for asset-light models.
Billing Cycle Speed
65% Faster
Reduction in DSO (Days Sales Outstanding) across all operational models, including quicker settlements with partners.
Risk Mitigation & Compliance Certainty
↓ ↓ ↓
Significantly reduced exposure to regulatory penalties, disputes, and operational disruptions for all carrier types.
Scalability & Agility (Asset-Light)
∞
Expand capacity rapidly without capital investment, adapting instantly to market fluctuations via optimized partner networks.
ROI Breakeven & Sustained Profitability
4-6 Months
Typical for full implementation, leading to consistent, high-impact profit growth across all business models.
Simple, Scalable Pricing for Your Growth
RoaDo's pricing is designed to scale with your fleet, providing predictable costs and exceptional value, whether you operate owned assets or an asset-light model.
FTL & Owned-Asset Fleets
Comprehensive OS for fleets with owned trucks.
$59
per truck / month
- AI-Powered Dispatch & Routing
- Real-time Telematics & Driver App
- Automated Billing & Payroll
- Cross-Border Compliance Tools
- Advanced Safety & Maintenance
- Standard Integrations & Support
LTL, Asset-Light & Multimodal
Optimized for complex LTL and brokered capacity.
$5
per load
- All FTL features, plus:
- Advanced LTL Quoting & Invoice Auditing
- Multimodal Visibility & Tracking
- Third-Party Carrier Management Portal
- Dynamic Pricing & Margin Optimization
- Label Generation and Bar Coding
Volume Discounts Available:
40-100 trucks/equivalent: Standard pricing
101-250 trucks/equivalent: 10% discount
251+ trucks/equivalent: Custom pricing & Enterprise Solutions
Contact us for a personalized quote tailored to your specific fleet size and operational complexity.
Our Founders
Visionary leaders from NITK Surathkal who founded RoaDo in 2017 with a mission to democratize logistics through technology
Murugan Manoj Kumar J
CEO & Co-Founder
With industry experience at Glenmark and leading a star team from Vedanta, UB, etc., Murugan is set out on a journey to democratize logistics in India. Young and energetic, he brings his experience from NITK and Glenmark Pharma into this sector. Want to break the ice with him? Start talking football.
Narayan Chavan
COO & Co-Founder
A travel enthusiast who brings in his experience handling multimodal operations at Vedanta and his knowledge from NITK into this space. Having co-founded RoaDo along with Murugan and Suhas, they share a common dream: to bring digitization for the entire logistics industry in India. You will often find him cycling to office and always talking about coffee.
Suhas V
CTO & Co-Founder
An exceptional software developer, also from NITK, who brings his experience from Quikr and other companies to build this amazing e-commerce-like operating system for logistics in India. He, along with the entire development team, has these late-night feature releases which is a surprise for the whole team and encourages every single member in the company.
Our Advisors
We're backed by industry leaders and experienced professionals who guide us towards excellence
Ankit Kedia
Investor & Advisor
Founder of Capital-A, a micro VC fund, and former promoter director at Manjushree Technopack Ltd. South Asia's largest manufacturer of rigid plastic packaging solutions. Also Managing Partner in Manjushree Ventures and Founder of Caremont.
Ponnapa PG
Mentor & Strategic Advisor
Having headed multiple functions in several domains, he has a strong understanding of the Urban & Rural Markets of India. With almost 40 years of industry experience, his specialties include General Management, Business Strategy, Start-ups, Sales, and Marketing.
Atul Sethi
Business Advisor
Experienced business leader who has generated transformational and sustained results across diverse industries. Board member with CXO level experience across consumer goods, private equity, academia, and plastic packaging. Strong people leadership and coaching skills.
Prof. R. Srinivasan
Academic Advisor
Chairperson of MBA program at IIMB. His areas of research include strategies of multisided platform organizations, strategy processes in rapid growth organizations, and competitive, corporate & international strategies. Author of multiple cases on platform business models.
L.R. Sridhar
Mentor & Strategic Advisor
A seasoned leader in global supply chain and logistics with over four decades of experience. Recognized pioneer who has shaped foundational organizations since 1981, including TNT Express, DHL, and Sical Logistics. Principal Advisor at Eaglewings Ventures and Director at Wheelocity.
Customer Advisory Committee (CAC)
Our valued clients and early adopters who have been instrumental in shaping RoaDo's solutions for the North American logistics industry
Bob Randhawa
Owner, SPS Freight Logistics Inc.
Based in Ontario, Canada
Bob has been an incredible client and early adopter who's been instrumental in expediting RoaDo's ability to solve for the North American logistics industry. His invaluable feedback and real-world insights have helped us understand the unique challenges faced by carriers in the Canadian market, enabling us to build solutions that truly address the needs of North American freight operations.
Ready to Transform Your Carrier Operations?
Partner with RoaDo for an operation optimized for efficiency, resilience, and profitability across FTL, LTL, and asset-light multimodal segments. Let's build a more transparent future for your business.
Request Your Personalized Demo